~What do consumers want? What speaks to consumers? ~
Connect with your audience.
Connect through emotion.
The main principle for RAK-TV’s networking partnerships is fusion. We want to first closely understanding who you are, how you operate, and what your company desires. Then we communicate these values to align with the importance of creating a personal connection with individuals by giving random actions of kindness. Consumers are constantly eager to feel a human element to advertisement through messages and actions that bring contentment as oppose to skepticism towards those “in your face” advertisements. Thus, providing genuine gifts will create a satisfied audience and a sense of community.
Letter to Jimmy
I was six thousand miles away when I heard the news; it was devastating that something like this would hit me, so close… A year passed with no answers and every single day I became more frustrated. Who knew that a year from that day my life would change forever? Six weeks before you left this world we experienced something unimaginable, thousands of people from all over the world logged into your site, not only sending words of hope and encouragement but in some cases donating their last dollar. All these efforts were to give you a chance, one that you didn’t have here at home. Being sent away from the hospital with no answers and traveling to Arizona must have been hard. I know deep inside you knew something was seriously wrong. I tried to stay as strong as I could for everyone and at the same time rationalize what was happening around us with the tremendous love and support of total strangers. June 30, 2012 I came into your room and felt something was terribly wrong when I looked at you. It was scary to see that a calm had fallen over you and you didn’t seem to hurt anymore. I had no idea that within minutes that would translate to you leaving me. I will forever cherish our relationship and you, I will forever love and hold memories of you and I close. I promise you that for every single tear that falls from my eyes as I write this, I will deliver in your honour and loving memory an act of kindness to a total stranger for no reason whatsoever. You are stronger than me and from your fight and saga RAK-TV.com was born.
In my heart forever,
Making those beautiful & meaningful moments for people drives us forward every single day.
Random Act of Kindness is the essence of this organization. It is a personal, compassionate, human, and REAL team effort seeking to put smiles on the faces of individuals by simply giving, giving to loved ones, neighbours, friends, and to those in desperate need. To do this, RAK has and will network with corporations who seek to bring an element of genuine compassion to brand representation through providing gifts in pursuit of our goal and furthering the quality of brand presentation. The primary purpose and vision behind this organization is to move away from greedy consumerism and robotic productivity of our often described society. RAK is real and raw. It is the evolution of creating a community where people bring positive energy to society and each other through sincere connection. We want to get in touch with our human side, the real side, the side we all want to express but sometimes feel like we can’t. We want to show that multi-billion dollar companies can in fact demonstrate these qualities through acts of kindness without any conditions or underlying motives along the way. Join the force to make a difference and make someone smile.
Every company is only as good as its team. RAK is a driving energy with a dedicated team of talented & inspiring individuals seeking to make a difference.